Monday, 28 October 2024

Which Carpet Cleaning Company Near Me

Which Carpet Cleaning Company Near Me Offers Eco-Friendly Options?


When it comes to keeping our homes clean and healthy, carpet cleaning is essential. Carpets are cozy and comfortable but can easily trap dust, allergens, bacteria, and various contaminants that settle into their fibers over time. Traditional carpet cleaning methods often involve harsh chemicals that can leave behind residues harmful to both health and the environment. As environmental awareness grows, so does the demand for eco-friendly carpet cleaning solutions. So, how do you find an eco-friendly carpet cleaning company near you? Let’s explore what to look for and how to make an informed choice.

1. What is Eco-Friendly Carpet Cleaning?

Eco-friendly Fort McMurray Move Out Cleaning Services, sometimes called “green cleaning,” uses methods and products that prioritize environmental sustainability and human health. Instead of relying on strong chemicals, these companies use plant-based or biodegradable products that are free from toxins and allergens. They also implement methods that reduce water waste, pollution, and energy consumption.

The goal is to provide effective cleaning results without causing harm to the earth or risking indoor air quality. Many eco-friendly carpet cleaners use advanced equipment that requires less water or generates steam with minimal electricity, adding to the overall sustainability of their services.

2. Why Choose Eco-Friendly Carpet Cleaning?

Choosing eco-friendly carpet cleaning offers several benefits beyond just environmental protection:

Healthier Indoor Environment: Eco-friendly cleaning products are usually free from volatile organic compounds (VOCs), which can cause respiratory issues, allergic reactions, and other health problems. Especially in homes with children or pets, green cleaning creates a safer, toxin-free environment.

Reduced Environmental Impact: Conventional carpet cleaning products can release harmful chemicals into water systems, pollute the air, and contribute to ecological harm. Green products, however, minimize or eliminate these issues.

Long-Term Carpet Care: Eco-friendly products are gentler on carpet fibers, helping them last longer by reducing wear and tear from harsh chemicals. This extends the life of your carpets, which is both cost-effective and better for the environment.

3. What Should You Look for in an Eco-Friendly Carpet Cleaning Company?

When searching for a carpet cleaning company that offers eco-friendly options, consider the following factors:

Use of Non-Toxic, Biodegradable Products: Look for companies that exclusively use cleaning solutions that are labeled as eco-friendly, biodegradable, or free of toxic chemicals. They should be able to explain their product choices and the impact on both health and the environment.

 

Low-Water Usage Techniques: Water conservation is another aspect of eco-friendly cleaning. Methods like low-moisture or steam cleaning use less water than traditional carpet cleaning, preventing water waste and reducing the drying time.

Energy-Efficient Equipment: Some eco-friendly carpet cleaning companies & House Cleaning Services near me Fort McMurray invest in energy-efficient machinery that reduces electricity consumption. Equipment that operates on lower temperatures or with minimal water usage is often considered more sustainable.

Green Certifications: Various certifications can help you identify an authentic eco-friendly cleaning service. Look for third-party eco-certifications or memberships in recognized green organizations. These certifications can verify that the company’s practices meet specific environmental and health standards.

Transparency and Education: A reputable eco-friendly carpet cleaning company should be transparent about their methods and products. They should also be willing to educate clients on the benefits of eco-friendly cleaning, demonstrating a genuine commitment to sustainability.

4. Popular Eco-Friendly Carpet Cleaning Techniques

Eco-friendly carpet cleaning involves a few specialized techniques. When researching companies, ask about these methods:

 

Steam Cleaning: Steam cleaning uses high-temperature water vapor, which effectively cleans and disinfects without needing chemical detergents. It penetrates deeply into carpet fibers, loosening dirt, allergens, and bacteria. Because it only uses water, steam cleaning is both safe and environmentally sound.

Dry Carpet Cleaning: This low-moisture method uses absorbent compounds that are spread across the carpet and agitated with a machine. These compounds capture dirt and can be easily vacuumed away, requiring minimal water. Many companies use eco-friendly, biodegradable compounds, making this method sustainable and efficient.

Encapsulation Cleaning: Encapsulation involves applying a cleaning solution that crystallizes dirt and debris, which are then vacuumed away. This process is low in water usage, energy-efficient, and often involves eco-friendly cleaning solutions.

Hot Water Extraction with Green Detergents: This method uses hot water extraction (a powerful technique for deep cleaning) combined with eco-friendly detergents. Unlike traditional methods, which may use harsh chemicals, green-certified detergents are biodegradable and gentle on carpets.

5. Tips for Finding the Right Eco-Friendly Carpet Cleaner Near You

Research Local Reviews: Check online reviews and testimonials to see if customers mention eco-friendly practices, green products, or sustainable methods. Authentic reviews from local customers can give you insights into the company’s commitment to green practices.

 

Ask About Their Products: Call the company and ask specifically about the types of cleaning products they use. They should be willing to share information about their eco-friendly products, explaining why they chose them and how they compare to conventional options.

Request a Detailed Explanation of Their Methods: Companies with genuine eco-friendly services will be transparent and knowledgeable about their processes. Ask them about water usage, cleaning techniques, and how they reduce their environmental impact overall.

Inquire About Certifications: Some companies hold eco-friendly certifications or green labels from recognized agencies. If they have certifications, this can be a good indicator of their commitment to sustainable practices.



6. Additional Eco-Friendly Carpet Care Tips

Once you find a reliable eco-friendly carpet cleaning company, you can take additional steps to maintain clean, sustainable carpets in between professional cleanings:

Regular Vacuuming: Regular vacuuming with a HEPA filter vacuum cleaner can minimize the build-up of dirt and allergens, reducing the need for frequent deep cleaning.

Spot Clean with Natural Ingredients: For small spills, consider using a mixture of white vinegar, baking soda, and water. This DIY solution is both eco-friendly and effective for most small stains.

Use Door Mats and Rugs: Mats at entrances can capture dirt before it reaches your carpet. This not only keeps your carpet clean but also reduces wear.

Conclusion

Finding an eco-friendly Carpet Cleaning Company near me is not just about keeping your carpets clean—it’s about making a choice that positively impacts the environment and your home. By opting for a company that uses non-toxic products, water-saving methods, and energy-efficient equipment, you’re investing in a healthier future for both your family and the planet. Taking the time to research, ask questions, and understand the options available will help you choose a carpet cleaning service that aligns with your values and eco-friendly lifestyle.

 

Read Also: Which House Cleaning Services Near Me Offer Affordable Rates?

Monday, 14 October 2024

House Cleaning Services near me Offer

 Which House Cleaning Services Near Me Offer Affordable Rates?

When looking for house cleaning services near you in Fort McMurray, finding an affordable option that doesn’t compromise on quality is crucial. With the rising demand for professional cleaning services, many companies are offering competitive rates. However, understanding what factors contribute to these prices and how to choose a service that fits your budget while delivering top-notch cleaning is essential.

In this blog, we will explore the types of house cleaning services available, the factors that influence costs, and how to find affordable rates without sacrificing quality.

Understanding Different Types of House Cleaning Services

Before diving into pricing, it’s important to understand the different types of house cleaning services & Fort McMurray Move Out Cleaning Services available. Not all cleaning jobs are the same, and the type of service you choose will influence the cost.

  1. Standard Cleaning
    Standard cleaning typically involves surface-level tasks such as dusting, vacuuming, sweeping, mopping floors, and cleaning bathrooms and kitchens. It’s perfect for regular upkeep and is often offered at a lower cost compared to more extensive cleaning services. Most homeowners who want to maintain their living spaces use standard cleaning weekly or bi-weekly.
  2. Deep Cleaning
    Deep cleaning goes beyond the basics. It involves cleaning hard-to-reach areas like behind appliances, scrubbing grout, and cleaning detailed fixtures such as window sills and baseboards. Since deep cleaning requires more time and effort, it generally costs more than standard cleaning. Many people opt for deep cleaning a few times a year or when moving in or out of a home.
  3. Move-In/Move-Out Cleaning
    These services are designed for people moving into or out of a home. It’s more comprehensive than a regular clean, ensuring that the house is in pristine condition before or after the move. Move-out cleaning often includes tasks such as cleaning inside cabinets, refrigerators, ovens, and other areas that may not be touched during regular cleanings.
  4. Specialized Cleaning
    Some companies offer specialized services such as carpet cleaning, window washing, or post-construction cleanup. These services are usually priced separately and can be added to regular cleaning packages.

Factors That Influence House Cleaning Costs

When it comes to pricing house cleaning services, several factors contribute to the overall cost. By understanding these factors, you can get a better idea of what to expect and how to find the best rates.

  1. Size of the Home
    One of the biggest factors affecting the price is the size of your home. Larger homes take more time to clean, so you can expect to pay more if you have a bigger space. Some cleaning companies charge by the square footage, while others may offer a flat rate based on the number of rooms.
  2. Condition of the Home
    The cleanliness of your home when the cleaners arrive will also impact the cost. If your home requires extensive cleaning due to clutter, grime, or dirt buildup, you may need to pay extra for deep cleaning services. On the other hand, if your home is well-maintained, a standard cleaning will likely suffice at a lower rate.
  3. Frequency of Service
    Most cleaning services offer discounts for regular customers. If you book weekly, bi-weekly, or monthly services, you may receive a lower rate compared to a one-time cleaning. This is because regular cleanings require less effort than sporadic deep cleanings.
  4. Additional Services
    Additional services like laundry, dishwashing, or organizing will increase the total cost. Be sure to clarify with the cleaning company what is included in their standard cleaning package and what services will incur extra fees.
  5. Geographic Location
    In cities like Fort McMurray, the cost of living and regional demand for house cleaning services may affect pricing. In areas with higher demand or fewer available cleaning companies, prices may be higher.

How to Find Affordable House Cleaning Services Near You

Now that you understand the different types of cleaning services and the factors that influence pricing, let’s explore how to find affordable house cleaning services in your area.

  1. Ask for Referrals
    One of the best ways to find affordable cleaning services is through word of mouth. Ask friends, family, or neighbors if they can recommend a reliable and affordable cleaning service. Referrals often lead to trusted companies that provide good value for money.
  2. Research Local Companies
    Search online for cleaning services near Fort McMurray and read customer reviews. Many companies offer introductory discounts or seasonal promotions that can help you save on your first cleaning. Look for companies that have a solid reputation for offering transparent pricing and excellent customer service.
  3. Compare Quotes
    Don’t settle for the first cleaning company you come across. Contact multiple companies and ask for detailed quotes. Be sure to ask what is included in the price, whether they charge extra for specific services, and if there are any hidden fees. By comparing several quotes, you’ll get a sense of what a fair price is for the services you need.
  4. Look for Packages or Bundles
    Many cleaning companies offer package deals or bundles that can save you money in the long run. For example, some may offer a discount if you book multiple cleanings in advance or add additional services like carpet cleaning. This can be a great way to get more value for your money.
  5. Consider Independent Cleaners
    While cleaning companies are popular, independent cleaners may offer lower rates since they don’t have the overhead costs that larger companies face. Look for local cleaners who advertise in community boards, social media, or neighborhood groups. Independent cleaners often provide a more personalized service and may be willing to negotiate rates based on your specific needs.
  6. Check for Discounts and Coupons
    Many house cleaning companies offer discounts or promotions for new customers. You can find these offers on the company’s website, social media, or coupon sites. Be sure to ask if they provide any special rates for first-time clients or ongoing services.
  7. Negotiate
    Don’t be afraid to negotiate the price, especially if you are booking a long-term contract. Many cleaning companies are willing to work with customers to create custom packages that fit their budget.



Conclusion

Finding affordable House Cleaning Services near me Fort McMurray is possible with a bit of research and smart decision-making. By understanding the different types of services, factors that affect pricing, and ways to secure discounts, you can ensure that your home stays clean without breaking the bank. Whether you choose a professional company or an independent cleaner, always prioritize reliability, quality, and transparency to get the best value for your money.

 

Read Also: Top Carpet Cleaning Services & Rentals in Fort McMurray

Thursday, 10 October 2024

Trusted Carpet Cleaners in Fort McMurray for All Needs

 Looking for top-rated carpet cleaners in Fort McMurray? Our professional cleaning services offer deep carpet cleaning, stain removal, and allergen elimination using eco-friendly products for homes and businesses. Contact us today for a fresher, cleaner space



Wednesday, 9 October 2024

Top Carpet Cleaning Services & Rentals in Fort McMurray

 

Carpet Cleaning Company Near Me: Carpet Cleaner Rental in Fort McMurray

Carpets are an essential part of any home or business. They enhance the look of a room, provide comfort, and create a cozy atmosphere. However, carpets can also be a magnet for dirt, allergens, and bacteria if not cleaned regularly. If you’re a resident of Fort McMurray or nearby areas, you might be wondering where to find the best carpet cleaning company near me or how to get a carpet cleaner rental in Fort McMurray. This blog will dive deep into why carpet cleaning is essential, how to choose a professional cleaning service, and the benefits of renting a carpet cleaner.



Why Carpet Cleaning is Important

1. Health Benefits

Carpets accumulate dust, dirt, pet dander, and various allergens that can affect the air quality in your home or office. For individuals with allergies or asthma, this build-up can lead to serious health issues. A thorough carpet cleaning eliminates these allergens and improves indoor air quality. Regular cleaning prevents bacteria, mold, and other harmful microorganisms from settling deep into the carpet fibers.

2. Extending Carpet Lifespan

Carpets are an investment, and like any other part of your home, they need care and maintenance to last longer. Over time, dirt particles get embedded in the carpet fibers, causing wear and tear. By regularly cleaning carpets, you remove abrasive debris that can shorten their lifespan. This prevents fibers from breaking down prematurely, keeping your carpets looking fresh and new for years.

3. Aesthetic Appeal

Nothing detracts from the beauty of a room more than a dirty or stained carpet. Spills, pet accidents, and high foot traffic can leave unsightly marks and odors. A professional carpet cleaning service ensures that your carpets remain stain-free and look vibrant. Clean carpets make your space more inviting and enhance the overall appearance of your home or office.

Carpet Cleaning Company Near Me: What to Look For

When searching for a carpet cleaning company near me, it’s essential to consider several factors to ensure you hire a reliable and professional service.

1. Experience and Expertise

Look for a company with extensive experience in the carpet cleaning industry. Professionals who have been in business for several years will have a better understanding of various carpet types, stains, and the appropriate cleaning methods. They should also be well-versed in using the latest technology and equipment to ensure a thorough cleaning.

2. Customer Reviews and Reputation

Checking customer reviews is one of the best ways to gauge the quality of service a carpet cleaning company offers. Look for a company with consistently positive feedback, as this is an indicator of reliability and customer satisfaction. A well-established company will also have a strong reputation in the local community.

3. Eco-Friendly Cleaning Methods

In today’s eco-conscious world, many homeowners are seeking carpet cleaning companies that use environmentally friendly cleaning products. Harsh chemicals can damage carpets and potentially harm your family or pets. Choose a company that uses non-toxic, eco-friendly cleaning solutions that are safe for everyone.

4. Service Guarantee

A reliable carpet cleaning company should stand behind their work with a satisfaction guarantee. This gives you peace of mind knowing that if you’re not happy with the results, they will return and fix the issue at no extra cost.

5. Pricing and Transparency

No one likes hidden fees or surprise charges. When hiring a carpet cleaning company, ensure that they offer transparent pricing. Some companies provide free estimates, which can help you understand the overall cost before committing to the service. Be sure to ask about any additional fees for special treatments, such as stain removal or odor control.

The Benefits of Carpet Cleaner Rental in Fort McMurray

If you prefer to take the DIY route, renting a carpet cleaner in Fort McMurray is a cost-effective and convenient option. Whether you’re deep cleaning your home before moving in, freshening up the space for a special event, or dealing with a stubborn stain, a carpet cleaner rental can be the perfect solution.

1. Cost-Effective Cleaning

Hiring a professional carpet cleaning company may not always fit your budget. If you have the time and the energy, renting a carpet cleaner is a more affordable option. Many local hardware stores and rental companies in Fort McMurray offer carpet cleaners at reasonable rates, allowing you to tackle the job yourself without breaking the bank.

2. Convenience

Carpet cleaner rental services in Fort McMurray are widely available, with various rental periods to suit your needs. Whether you need a cleaner for a few hours, a day, or an entire weekend, you can easily find a rental option that fits your schedule. Most rental companies also provide easy-to-follow instructions, making the process hassle-free even if you’re a first-timer.

3. Access to Professional-Grade Equipment

One of the significant advantages of renting a carpet cleaner is having access to professional-grade equipment that delivers more effective cleaning than a regular vacuum. Rental machines are designed to deep clean carpets, removing dirt, allergens, and stains that your home vacuum cannot reach. Many rental carpet cleaners come with powerful suction and steam technology to ensure that your carpets are thoroughly cleaned and dry faster.

4. Control Over Cleaning Process

When you rent a carpet cleaner, you have complete control over the cleaning process. You can focus on areas that need extra attention and avoid spending money on unnecessary treatments. Whether you're spot-cleaning or giving the entire house a deep clean, renting a carpet cleaner allows you to customize the process to meet your specific needs.

Choosing Between Professional Carpet Cleaning and Renting a Carpet Cleaner

While both professional carpet cleaning and renting a carpet cleaner have their benefits, choosing the right option depends on your situation.

When to Hire a Professional Carpet Cleaning Company

  • Deep Stains and Odors: If your carpets have tough stains or lingering odors that you haven’t been able to remove on your own, a professional service is the best option. Carpet cleaning companies use specialized treatments and equipment that can address these issues more effectively than rental machines.
  • Large Areas: Cleaning an entire house or commercial space can be a daunting task if you’re doing it yourself. Professionals have the tools, expertise, and manpower to handle large areas efficiently, saving you time and effort.
  • Busy Schedule: If you have a hectic lifestyle or simply don’t want to spend your weekends cleaning, hiring a carpet cleaning company is the easiest option. Professionals can take care of everything from start to finish, leaving you with fresh, clean carpets without the hassle.

When to Rent a Carpet Cleaner

  • Budget Constraints: Renting a carpet cleaner is an excellent option if you’re looking to save money. It’s much more affordable than hiring a professional, especially if you only need to clean a small area or do routine maintenance.
  • DIY Enthusiasts: If you enjoy taking on household tasks yourself and want the satisfaction of cleaning your carpets, renting a cleaner gives you the flexibility and control to do the job at your own pace.
  • Short-Term Needs: If you only need a carpet cleaner for a quick refresh or to handle a single stain, renting a machine for a day or two can be more practical than paying for professional services.

Conclusion

Keeping your carpets clean is crucial for maintaining a healthy and welcoming environment in your home or business. Whether you decide to hire a professional carpet cleaning company near me or opt for a carpet cleaner rental in Fort McMurray, both options have their distinct advantages.

For a hassle-free, professional deep clean, hiring an experienced carpet cleaning service ensures that your carpets are spotless, fresh, and long-lasting. On the other hand, if you prefer the DIY approach and want to save money, renting a carpet cleaner gives you control over the process and access to professional-grade equipment at a fraction of the cost.

Whichever option you choose, regular carpet cleaning is essential to maintain the appearance, comfort, and health of your living or working space. If you're in Fort McMurray and looking for a convenient and cost-effective solution, explore your local carpet cleaning services and rental options today

 

Tuesday, 24 September 2024

Trusted Carpet Cleaning in Fort McMurray, AB

 

Cleaning Company Fort McMurray, AB: Carpet Cleaners You Can Trust

Fort McMurray, Alberta, is a bustling community where residents and businesses take pride in maintaining clean and healthy environments. Whether you're a homeowner or a business owner, cleanliness is essential to making a great first impression and ensuring comfort for everyone in the space. When it comes to deep cleaning tasks like carpet care, hiring a professional cleaning company is the key to achieving exceptional results. This article will explore the benefits of hiring a professional cleaning company in Fort McMurray particularly for carpet cleaning, and the advantages they offer to both residential and commercial clients.



The Importance of Professional Cleaning Services

Carpets are a significant investment for any property, whether in a home or a business. They enhance the aesthetic appeal of a room, add warmth, and provide insulation. However, carpets also endure heavy foot traffic, accumulating dust, dirt, allergens, and bacteria over time. Regular vacuuming can help maintain the surface, but it isn't enough to fully remove deep-seated grime. That’s where a professional cleaning company comes in.

A professional cleaning company in Fort McMurray offers a wide range of services to keep homes and businesses spotless, with specialized carpet cleaning as one of their top offerings. These companies use industrial-grade equipment, eco-friendly cleaning solutions, and proven techniques to deliver results that are far superior to DIY methods.

Why Hire Carpet Cleaners in Fort McMurray?

Fort McMurray is a unique city, known for its oil sands and busy industrial activities. With the frequent influx of workers and residents, carpets in homes and businesses face increased wear and tear. Hiring a local carpet cleaning company has several advantages:

1. Expertise and Experience

Professional carpet cleaners in Fort McMurray are trained and experienced in handling various types of carpets. Whether it's plush, Berber, or wool carpets, they know how to treat each fabric carefully to avoid damage. With their expertise, they can effectively remove stains, dirt, allergens, and bacteria, ensuring that your carpets are not only visually clean but also hygienic.

2. Advanced Cleaning Equipment

Local cleaning companies use advanced carpet cleaning technologies such as hot water extraction, steam cleaning, and dry cleaning techniques that go beyond what household vacuum cleaners can achieve. These machines are designed to penetrate deep into carpet fibers, removing embedded dirt, dust mites, and allergens that regular cleaning cannot reach. With these tools, you’ll notice an immediate improvement in the appearance and freshness of your carpet.

3. Eco-Friendly Solutions

Fort McMurray cleaning companies often use eco-friendly, non-toxic cleaning products to ensure the safety of both your home and the environment. These solutions effectively eliminate bacteria and allergens without leaving harmful residues behind. This is especially important for households with children, pets, or individuals with allergies or asthma.

4. Time and Cost Efficiency

While some may think that DIY carpet cleaning can save money, the results are often subpar and may even lead to costly damage or premature wear of your carpet. Professional carpet cleaners save you time and money in the long run by delivering superior results that prolong the life of your carpets. With their efficient techniques and quick drying times, you can return to your daily activities sooner without worrying about soggy or damaged carpets.

5. Customized Cleaning Plans

Every space is unique, and so are its cleaning needs. A professional cleaning company in Fort McMurray offers customized cleaning plans tailored to your specific requirements. Whether you need a one-time deep clean or regular maintenance, they can adjust their services to fit your schedule and budget.

Commercial Carpet Cleaning in Fort McMurray

In addition to residential carpet cleaning, many cleaning companies in Fort McMurray also offer services for commercial properties. Businesses, especially those in high-traffic areas such as offices, hotels, and retail stores, can greatly benefit from regular professional carpet cleaning. Clean carpets create a positive impression on clients and employees, contributing to a welcoming and professional environment.

Commercial carpet cleaners in Fort McMurray use powerful machines and techniques designed to handle large spaces quickly and efficiently, minimizing downtime for your business.

Additional Cleaning Services

While carpet cleaning is a primary focus, cleaning companies in Fort McMurray typically offer a range of additional services, including:

  • Upholstery Cleaning: Keep your furniture looking fresh and free from stains, dust, and allergens.
  • Tile and Grout Cleaning: Restore the shine to your tiled surfaces, ensuring a clean and polished appearance.
  • Air Duct Cleaning: Improve indoor air quality by removing dust, mold, and debris from your HVAC system.
  • Post-Construction Cleaning: Perfect for newly constructed or renovated properties that need a thorough cleaning before occupancy.

Choosing the Right Cleaning Company

When selecting a AB,Carpet Cleaners Fort McMurray it’s essential to consider their reputation, services, and customer reviews. Look for companies that are licensed, insured, and certified by industry associations such as the Institute of Inspection, Cleaning, and Restoration Certification (IICRC). This ensures that you're working with professionals who adhere to high standards of quality and safety.

Conclusion

Investing in professional carpet cleaning services in Fort McMurray is a smart decision for homeowners and businesses alike. Whether you need to remove stubborn stains, eliminate allergens, or extend the life of your carpets, a reputable cleaning company can deliver outstanding results. With the help of skilled professionals, you can maintain a clean, healthy, and welcoming environment for your family, guests, or customers

 

Saturday, 21 September 2024

Carpet Cleaning Services in Fort McMurray

  Expert carpet cleaning services in Fort McMurray, AB. We specialize in deep cleaning, stain removal, and restoring carpets to like-new condition. Trust our professional team for residential and commercial carpet care. Book your service today



Expert Carpet Cleaning Services in Fort McMurray

 Expert carpet cleaning services in Fort McMurray, AB. We specialize in deep cleaning, stain removal, and restoring carpets to like-new condition. Trust our professional team for residential and commercial carpet care. Book your service today



Which Carpet Cleaning Company Near Me

Which Carpet Cleaning Company Near Me Offers Eco-Friendly Options? When it comes to keeping our homes clean and healthy, carpet cleaning is ...